Design • Production • Strategy

Creative Lead & Production Manager helping Canada’s most recognized brands bring marketing to life. From Life Sciences (Pfizer, Eli Lilly) to Retail (Tempur Sealy, Staples, Xerox), I help organizations scale their creative output through thoughtful design, disciplined workflow and expert production oversight.

Creative leadership and production expertise for brands that need ideas brought to life.

I’m a multidisciplinary creative professional specializing in graphic design, production and brand execution. I combine creative thinking with hands-on production expertise to turn ideas into effective, polished marketing solutions.

My work spans retail, corporate marketing, events and e-commerce, with projects managed from initial concept through design, production and final delivery.

I’m at my best where creativity meets execution—solving problems, organizing complex workflows, collaborating with teams and vendors, and making sure every detail is right before the work goes out the door.

Looking for someone who can bring creative thinking, production expertise and practical problem-solving to your team? Let’s connect.

Work process

How I work on projects

Strategy

I start by defining the objective, audience, requirements and deliverables. Understanding the bigger picture early helps me identify challenges, establish priorities and build a clear path from concept to completion.

Design

I translate strategy into strong visual solutions, exploring concepts that balance creativity, brand consistency and practical requirements. Collaboration and feedback help refine the direction and strengthen the final result.

Development

Once the direction is approved, I develop the complete set of deliverables—adapting the creative across print, digital, retail and other required applications while maintaining consistency throughout.

Quality check

Before anything goes live or to production, I review every detail for accuracy, consistency and technical readiness—from typography and colour to specifications, file setup and final output.

My Skills

A multidisciplinary skill set combining creative direction, design, production, marketing and digital execution.

Design

CREATIVE & ART DIRECTION
PRINT & PRODUCTION
BRANDING & CORPORATE ID
WEB & DIGITAL DESIGN

Tools & Platforms

Adobe Creative Cloud
WORDPRESS & ELEMENTOR
WOOCOMMERCE & SHOPIFY
PROJECT & WORKFLOW MANAGEMENT

Expertise

Creative Direction & Design

Turning business and marketing objectives into clear, engaging visual solutions across print, digital, retail and corporate communications.

Web & E-commerce

Building and managing responsive websites and e-commerce experiences using WordPress, Elementor, WooCommerce and Shopify, with a focus on usability, branding and practical business needs.

Brand & Marketing Strategy

Connecting creative thinking with business objectives to develop cohesive brands, campaigns and marketing materials that engage audiences and support measurable goals.

Print & Production Expertise

Managing projects from concept through final production, with expertise in prepress, colour, materials, vendor coordination, quality control and delivery of accurate, production-ready artwork.

Project & Workflow Management

Coordinating creative projects, priorities, timelines and stakeholders from initial brief through final delivery, while keeping teams, vendors and production requirements aligned.

Team & Vendor Collaboration

Working effectively with creative teams, marketing stakeholders, suppliers and production partners to solve problems, maintain quality and keep projects moving on schedule.

Education

B.F.A., Bachelor of Fine Arts · Graphic Design

The National Autonomous University of Mexico.

Training in graphic design across print, packaging, environmental design and marketing communications for corporate and publishing clients.

Diploma, Computer Science

Metropolitan University, Mexico City.

Training in website design, management and administration, combining theory with practical application.

Languages

Speaking, reading and writing

Fluent in English and Spanish

Work Experience

Tempur Sealy Canada

Senior Graphic Designer & Production Manager

Led the graphics team while working hands-on as a designer, overseeing creative marketing and production across Tempur Sealy Canada’s brands.

Developed retail displays, point-of-purchase materials, marketing collateral and product launch assets.

Retail Council of Canada

Senior Graphic Designer & Print Buyer

Developed creative across print and digital for a national retail association. Worked with marketing teams on event identities, campaigns and product launches, while directing freelance designers and coordinating print suppliers, estimates and budgets.

Xerox Canada

Senior Graphic Designer · Xerox Business Services

Worked in an agency-style role within Xerox Business Services, delivering design and marketing materials for corporate clients across print and web. Managed varied client briefs within established brand standards, combining creative execution, production expertise and responsive client service.

Chameleons Canada

Owner · E-commerce & Brand Development

Built and managed an e-commerce business using WordPress and WooCommerce. Developed the brand, website and social marketing, coordinating suppliers and maintaining the customer experience.

References