Pharma
I’m Edgar Tapia. I create brand identities and marketing materials for print, digital, retail and events. My experience combines hands-on design with creative team leadership, project coordination and production management.
At Tempur Sealy Canada, I led the graphics team while designing marketing materials across its brands. At Retail Council of Canada, I developed event identities, publications and campaigns, and coordinated freelance designers and print suppliers. Through Xerox Business Services, I supported corporate clients including Pfizer, Eli Lilly and Staples Canada.
I bring that experience to each project: understanding the brief, developing the design, coordinating people and suppliers, and preparing the work for delivery.
I’m open to opportunities in senior graphic design, branding, creative production, creative project management and studio management. Through Tapia Studio, I also work with businesses on branding, websites and marketing materials.
I clarify the audience, objectives, deliverables, budget and timeline so the project starts with a clear direction.
I explore ideas that fit the brief and the brand, then refine the direction through discussion and feedback.
I adapt the approved design across the required formats, keeping layouts, imagery and messaging consistent.
I check content, typography, colour and file specifications, and coordinate with suppliers to prepare the work for production or launch.
Brand identity, print and digital design, creative production and project coordination.
Developing concepts, layouts and visual direction for marketing materials, publications, retail campaigns and corporate communications.
Designing and managing branded websites and online stores, with clear content, straightforward navigation and practical business needs in mind.
Creating visual identities and applying brand standards consistently across print, digital, signage and marketing materials.
Preparing production-ready artwork and coordinating specifications, estimates, suppliers and quality checks through final delivery.
Organizing briefs, priorities, timelines and approvals so teams and suppliers know what is needed and when.
Leading design work, directing freelancers and working with marketing teams and production partners to resolve issues and keep projects moving.
Brand identities, retail campaigns, publications, websites and marketing materials—from concept through production.
The National Autonomous University of Mexico.
Metropolitan University, Mexico City.
Fluent in English and Spanish
Senior Graphic Designer & Production Manager
Led the graphics team and designed retail displays, point-of-purchase materials, marketing collateral and product launch assets across Tempur Sealy Canada’s brands. Coordinated production, suppliers and quality checks.
Senior Graphic Designer & Print Buyer
Designed event identities, campaigns, publications and member communications for a national retail association. Worked with marketing teams, directed freelance designers and coordinated print suppliers, estimates and budgets.
Senior Graphic Designer · Xerox Business Services
Designed marketing materials and corporate communications for clients through Xerox Business Services. Managed varied briefs, followed client brand standards and coordinated artwork and print production.
Owner · E-commerce & Brand Development
Built and managed an e-commerce business, developing its brand, WordPress and WooCommerce website, and social marketing. Coordinated suppliers and maintained the customer experience.
