Sealy – EdgAR Tapia

Sealy^®

Designed high-stakes PPT and Keynote presentations and marketing collateral for Sealy, focusing on visual storytelling and brand consistency. These materials translated complex messaging into polished, professional graphics for internal strategy and external marketing campaigns.

Sealy^®, PPT and printed material

I developed a series of high-impact presentations and posters for Sealy, focusing on clean layouts and consistent brand storytelling. These materials translated complex information into polished, professional visuals designed for both internal stakeholders and customer-facing campaigns.

Edgar is a focused and creative graphic designer and communicator. He adds value to every project he works on and goes the extra mile to make sure the end user’s needs will be met!

— Andrew Siegwart, President and CEO at Tourism Industry Association of Ontario

As the operational backbone of the company’s visual identity in Canada, I acted as the critical bridge between creative strategy and commercial execution. By serving as the primary brand guardian across 300+ retailers, I ensured the integrity of the Tempur and Sealy brands, directly supporting national sales momentum by managing over 90 monthly projects.

For four years, I led Tempur Sealy’s graphic design team as Senior Designer and Production Manager, overseeing creative for four premium brands across Canada. I managed high-volume projects and art direction for partners like Costco, Sleep Country, and The Brick. These samples highlight my ability to deliver impactful design while meeting strict brand and retail standards.