Led creative development and production for Sealy Canada across national retail campaigns, product launches, presentations and marketing collateral. My work combined brand consistency, visual storytelling and production expertise to deliver effective creative across print, retail and digital channels.
Led creative development and production for Sealy Canada across national retail campaigns, product launches, presentations and marketing collateral. I designed high-impact PowerPoint and Keynote presentations for internal strategy, sales and marketing initiatives, alongside creative for print, retail and digital channels.
Working across a national retail brand required more than strong design. Every execution had to balance creative impact, brand consistency, production requirements and the needs of sales teams and retail partners across Canada.
— Edgar Tapia
As a key part of the company’s visual operations in Canada, I acted as the bridge between creative strategy and commercial execution. Serving as a primary brand guardian across 300+ retailers, I helped maintain the integrity of the Tempur and Sealy brands while managing more than 90 projects per month in support of national marketing and sales initiatives.
This work reflects the breadth of creative execution required to support a national retail brand—from campaign concepts and product launches to in-store graphics, presentations and digital assets. Projects were developed for major retail partners including Costco, Sleep Country and The Brick, requiring careful adaptation of Sealy’s brand standards to different formats, environments and production requirements.
Carefully Crafted Designs
Design, Production & Brand Execution
And Counting.