I develop visual identities and corporate communications that help organizations present a clear, consistent and professional brand. My work spans logo development, typography, colour systems, print, digital and web applications, with each project shaped around the organization’s audience, positioning and communication needs.
I develop complete visual identity systems, not just individual logos. This includes colour palettes, typography, iconography and supporting graphic elements designed to create a consistent brand across print, digital and web applications.
My approach to brand identity begins with understanding the organization, its audience and the competitive landscape. From there, I develop visual systems that translate positioning and personality into distinctive, consistent design across print and digital applications.
— Edgar Tapia
My process combines research, concept development and iterative refinement to create identities that are both visually distinctive and practical. I consider typography, colour, imagery and application from the beginning, ensuring the final identity works consistently across multiple formats and customer touchpoints.
A selection of logos and brand identities developed for businesses, organizations and campaigns across a range of industries. Each identity was created around the client’s audience, positioning and personality, demonstrating a versatile approach to typography, symbols, illustration and visual brand development.
Carefully Crafted Designs
Of experience in the Graphic Design Industry
And Counting.
