As Senior Graphic Designer & Print Buyer at Retail Council of Canada, I led the development and production of creative materials supporting national marketing campaigns, industry events, publications and member communications. My work spanned print, digital and web, translating marketing objectives into consistent, engaging creative across the organization.
Managed creative projects from concept through final production, collaborating with marketing teams, internal stakeholders, vendors and print suppliers. Developed campaigns, event materials, publications, digital assets and member communications while maintaining brand consistency across all channels.
EVENT BRANDING & CAMPAIGNS
Led the creative development for two of RCC’s major annual awards programs—the Excellence in Retailing Awards and Canadian Grand Prix New Product Awards. I developed the visual identity and brand guidelines for each event and translated them across complete marketing campaigns, including print and digital advertising, email promotions, event collateral, presentations and supporting communications.
Designed selected editorial content, covers and advertising for Canadian Retailer, Retail Council of Canada’s member publication. My work included page layouts, cover design and promotional advertising, maintaining a consistent editorial style while supporting RCC’s communications with members across Canada.
Edgar is a focused and creative graphic designer and communicator. He adds value to every project he works on and goes the extra mile to make sure the end user’s needs will be met!
— Andres Siegwart, President and CEO at Tourism Industry Association of Ontario
Partnered closely with the marketing team to establish creative direction for 10+ annual events, campaigns and organizational initiatives. Managed projects from concept through production while coordinating internal stakeholders and external suppliers. By optimizing print production and vendor sourcing, I reduced printing costs by 30% in my first year.
Carefully Crafted Designs
Design, Production & Brand Execution
And Counting.