Developed a complete corporate identity for a Toronto-based accounting and financial advisory firm, creating a professional visual system designed to communicate experience, trust and sophistication. The project included brand development, logo design, corporate stationery, marketing applications and website design.
Developed the brand identity from initial concept through final production, translating the client’s positioning into a cohesive visual system across logo, stationery, marketing collateral and digital applications.
We were looking for an elegant and sophisticated look, to me the having a gold colour was important, it projects wealthiness, stability.
— Mahmood Malik MBA, CPA, CGA.
The client wanted an elegant, sophisticated identity that reflected more than 30 years of professional experience while appealing to both businesses and individual clients. Gold was an important part of the brief, representing stability, confidence and success. I developed a refined gold-and-neutral palette and incorporated the eagle as a visual symbol of strength, vision and trust, creating an identity that could translate consistently across print and digital applications.
Explored multiple logo directions combining typography, monograms and eagle-inspired symbols to identify the strongest expression of the brand. Each concept was evaluated for professionalism, clarity, scalability and its ability to communicate confidence and financial stability across both print and digital applications.
Extended the new brand identity into the company’s website, creating a professional digital presence that carried the visual language across typography, colour, imagery and layout. The site was structured to clearly communicate BMG’s accounting and financial services while reinforcing the credibility and sophistication the new identity established.
Carefully Crafted Designs
Of Experience in the Graphic Design Industry
And Counting.
