We were looking for an elegant and sophisticated look, to me the having a gold colour was important, it projects wealthiness, stability.
— Mahmood Malik MBA, CPA, CGA.
The client wanted a professional, elegant identity that reflected more than 30 years of expertise and the diverse range of companies and individuals served by the business. They also requested a gold element in the corporate image. To achieve this in a cost-effective way, I used a rich brown tone to create the impression of gold. I incorporated an eagle into the brand as a symbol of protection, wisdom, and peace.
LOGO PROCESS
The Logo Design Process:
During the logo design process, I develop various proposals based on the client’s needs and input. I refine the design iteratively until we reach the sweet spot where the client feels truly identified and says, “Yes, that’s Us.”