Corporate ID
Creative Lead & Production Manager with 25+ years of experience powering marketing for Canada’s most recognized brands. From Life Sciences (Pfizer, Eli Lilly) to Retail (Tempur Sealy, Staples, Xerox), I help organizations scale their creative output through smart design, disciplined workflow, and expert production oversight.
I’m a multidisciplinary creative professional specializing in graphic design, production and brand execution. I combine creative thinking with hands-on production experience to turn ideas into effective, polished marketing solutions.
With more than 25 years of experience, I’ve worked across retail, corporate marketing, events and e-commerce, managing projects from initial concept through design, production and final delivery.
I’m at my best where creativity meets execution—solving problems, organizing complex workflows, collaborating with teams and vendors, and making sure every detail is right before the work goes out the door.
Looking for someone who can bring creative thinking, production expertise and practical problem-solving to your team? Let’s connect.
I start by defining the objective, audience, requirements and deliverables. Understanding the bigger picture early helps me identify challenges, establish priorities and build a clear path from concept to completion.
I translate strategy into strong visual solutions, exploring concepts that balance creativity, brand consistency and practical requirements. Collaboration and feedback help refine the direction and strengthen the final result.
Once the direction is approved, I develop the complete set of deliverables—adapting the creative across print, digital, retail and other required applications while maintaining consistency throughout.
Before anything goes live or to production, I review every detail for accuracy, consistency and technical readiness—from typography and colour to specifications, file setup and final output.
A multidisciplinary skill set built through 25+ years of hands-on experience in design, production, marketing and digital execution.
Turning business and marketing objectives into clear, engaging visual solutions across print, digital, retail and corporate communications.
Building and managing responsive websites and e-commerce experiences using WordPress, Elementor, WooCommerce and Shopify, with a focus on usability, branding and practical business needs.
Connecting creative thinking with business objectives to develop cohesive brands, campaigns and marketing materials that engage audiences and support measurable goals.
Managing projects from concept through final production, with expertise in prepress, colour, materials, vendor coordination, quality control and delivery of accurate, production-ready artwork.
Coordinating creative projects, priorities, timelines and stakeholders from initial brief through final delivery, while keeping teams, vendors and production requirements aligned.
Working effectively with creative teams, marketing stakeholders, suppliers and production partners to solve problems, maintain quality and keep projects moving on schedule.
Selected work spanning brand development, retail marketing, print production, digital, e-commerce and corporate communications.
Sept 1990 – The National Autonomous University of Mexico.
A four-year program focused on the creative aspects of designing and producing graphic solutions and materials, including print, packaging, environmental, and marketing campaigns for corporate, publishing, advertising, and marketing clients.
Sept 2000 – Metropolitan University. Mexico City.
Website design techniques and proper management and administration. Through converging theoretical concepts and practical applications.
Spoken, read, written
Fluent in English and Spanish
2022 – 2026 – Sr. Graphic Designer & Production Manager
Manager of the creative marketing team, developing and implementing the Tempur Sealy retail experience, including marketing materials, point of purchase, collateral and product platform support for all Tempur Sealy Canada brands and product lines. Involved in every aspect of collaboration, from the idea phase to the execution.
Retail Council of Canada – Senior Graphic Designer & Print Buyer| 2012–2020
Manager of all the graphic design needs for a non-profit association with over 45,000 members nationwide. Responsible for translating marketing requirements into compelling designs across multiple print and digital platforms. Worked closely with the marketing team manager in developing the artistic direction for more than ten events every year, product launches and advertising campaigns.
Art directed outsourced graphic designers and printers supporting some of the events; quoting and budgeting experience.
Senior Graphic Designer / XEROX BUSINESS SERVICES (XBS)| 2000–2011
Employed within Xerox Business Services (XBS), a division specializing in ad agency outsourcing services for major corporations.
Dedicated eleven years to providing design and marketing collateral, print, and web services to Xerox’s national clientele. Contributed to positioning XBS as the central hub for creative solutions within the company.
Received specialized training in branding and corporate identity standards. Continuously honed customer service skills to deliver exceptional client experiences.
Owner, Part-Time E-Commerce Business | 2009–Present
Established a reptile importing venture, founding Chameleons Canada. Successfully developed a robust e-commerce platform leveraging WordPress and WooCommerce.
Executed a compelling marketing strategy across Facebook, Twitter, and Instagram, swiftly capturing the interest of global suppliers and buyers and establishing Chameleons Canada as a prominent industry frontrunner.
