Sr. Graphic Designer &
Startup entrepreneur

Graphic Designer with more than twenty years of experience supporting the Marketing function for many of Canada’s best-known brands, including Retail Council of Canada, Xerox Corp., Staples, Eli Lilly, Pfizer, Canadian Tire and Enbridge.

Sr. Graphic Designer with more than twenty years of experience.

I’m a visual designer, a marketer, an entrepreneur, a social media strategist, and a tech geek (fascinated by technology and gadgets. Try me, seriously). I believe in the power of branding.
I believe we make decisions based on features and benefits. We act when we are moved. We make decisions based on emotion, our gut feels and brand promise. We buy when we are captivated and engaged to the point we say, “I need THAT.”
I help people and companies create that reaction. I help people and corporations communicate their brands in a memorable, engaging, and effective way, attracting the right audiences and moving them toward a goal.

Work process

How I work on projects


We’ll define together what your goals are, why is your project unique, and who is your target group. I’ll do my research to understand what your expectations are.


Based on research results, I’ll present to you options that could work on getting where you want to be. We are on this together. Your feedback will be valuable here.


Back to refine and put together the final touches. Once the main idea for the project is approved, let’s develop all the different components for your marketing strategy.

Quality check

“The devil is in the details” Your final product should be bulletproof, ready to print or be published, with the proper file format, colour space, proofread, etc. No worries here, you are covered.

My Skills

I’m confident with all areas of the graphic design industry but eager to research and learn something every day. If I don’t know, I’ll figure it out!.


Graphic design 100%
Print design 100%
Logo design 100%
web design 80%


Adobe Creative Suite 97%
WordPress 90%
Shopify & e-commerce 90%
HTML / CSS 55%


Graphic Design

Sharp intuition to create visual content to communicate a message through the effective use of creativity, typography, illustration, and images.

Web & e-commerce Solutions

Solid background with Shopify, WordPress and e-commerce solutions. Authorized Shopify partner. Proven record developing e-stores and Social Media presence.

Business Development

Natural entrepreneur, always looking for different ways to improve and increase business opportunities.

Strong typography skills

Good font usage is crucial when transmitting a message. It could become the symbol or icon of a campaign. It should be picked and tinkered meticulously.

Blog Writing

Blogger of technology gadgets, Apple stuff, home automation and my favourite topic, exotic reptiles from Madagascar.

Project Management

Skilled in managing client proposals from start to finish, from budgeting, typesetting through to design, print and production.


B.F.A, Bachelor of fine Arts, Graphic Design

Sept 1990 – The National Autonomous University of Mexico.

A four-year program focused on the creative aspects of designing and producing graphic solutions and materials, including print, packaging, environmental, and marketing campaigns for corporate, publishing, advertising, and marketing clients.

Diploma, Computer Science

Sept 2000 – Metropolitan University. Mexico City.

Website design techniques and proper management and administration. Through converging theoretical concepts and practical applications.


Spoken, read, written

Fluent in English and Spanish

Work Experience

Tempur Sealy Canada

2022 – Present – Sr. Graphic Designer & Production Manager

Manager of the creative marketing team, developing and implementing the Tempur Sealy retail experience, including marketing materials, point of purchase, collateral and product platform support for all Tempur Sealy Canada brands and product lines. Involved in every aspect of collaboration, from the idea phase to the execution.

Retail Council of Canada

2012 – 2020 – Senior Graphic Designer

Manager of all the graphic design needs for a non-profit association with over 45,000 members nationwide. Responsible for translating marketing requirements into compelling designs across multiple print and digital platforms. Worked closely with the marketing team manager in developing the artistic direction for more than ten events every year, product launches and advertising campaigns.

Art directed outsourced graphic designers and printers supporting some of the events; quoting and budgeting experience.

Xerox Canada

2000 – 2011 – Senior Graphic Designer

Joined Xerox Business Services division. XBS provides ad agency outsourcing services to large corporations.

During eleven years, serviced Xerox’s national clientele with design and marketing collaterals, print, and web. Xerox’s XBS is the nucleus of creative services for the Company.
Trained in branding and corporate identity standards. Improved customer service skills.

Chameleons Canada

2009 – Present – Owner

Started a reptile importing business. Built a solid e-commerce site using WordPress and Woocommerce. Implemented an effective marketing campaign on Facebook, Twitter, and Instagram, promptly gaining attention from international suppliers and buyers, positioning Chameleons Canada as a leader in the industry.