{"id":777,"date":"2026-09-08T15:25:57","date_gmt":"2026-09-08T15:25:57","guid":{"rendered":"http:\/\/www.tapia.ca\/cv\/?p=777"},"modified":"2026-10-12T21:21:15","modified_gmt":"2026-10-12T21:21:15","slug":"retail-council","status":"publish","type":"post","link":"https:\/\/www.tapia.ca\/cv\/retail-council\/","title":{"rendered":"Retail Council"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"777\" class=\"elementor elementor-777\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621016db elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"621016db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:1740,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ERA-Guide.webp&quot;},{&quot;id&quot;:1741,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ERA-Guide-2.webp&quot;},{&quot;id&quot;:1739,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/CGP2.webp&quot;},{&quot;id&quot;:1618,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/CR1a.webp&quot;}],&quot;background_slideshow_slide_duration&quot;:1500,&quot;background_slideshow_transition_duration&quot;:3000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d702faa\" data-id=\"5d702faa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e38ab4e elementor-widget elementor-widget-spacer\" data-id=\"1e38ab4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2072762a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2072762a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bda1db7\" data-id=\"6bda1db7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74262bdc elementor-widget elementor-widget-heading\" data-id=\"74262bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Retail Council of Canada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf6349e elementor-widget elementor-widget-text-editor\" data-id=\"6bf6349e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As Senior Graphic Designer &amp; Print Buyer at Retail Council of Canada, I led the development and production of creative materials supporting national marketing campaigns, industry events, publications and member communications. My work spanned print, digital and web, translating marketing objectives into consistent, engaging creative across the organization.<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13027b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13027b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-897ac78\" data-id=\"897ac78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37f9041a elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37f9041a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Retail Council of Canada<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-list-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Graphic Design Management \u2022 Brand \u2022 Print \u2022 Digital \u2022 Web<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nov 2011- August 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">www.retailcouncil.org<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c5da2d elementor-widget elementor-widget-heading\" data-id=\"45c5da2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For 8 years, I led graphic design and creative production for RCC.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636a267a elementor-widget elementor-widget-text-editor\" data-id=\"636a267a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Managed creative projects from concept through final production, collaborating with marketing teams, internal stakeholders, vendors and print suppliers. Developed campaigns, event materials, publications, digital assets and member communications while maintaining brand consistency across all channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4755ee9\" data-id=\"4755ee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5793483d elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"5793483d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5793483d\" data-elementor-lightbox-title=\"ERA-2020-Guide\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTcyNSwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA5XC9FUkEtMjAyMC1HdWlkZS0xLndlYnAiLCJzbGlkZXNob3ciOiI1NzkzNDgzZCJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/09\/ERA-2020-Guide-1.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/09\/ERA-2020-Guide-1.webp\" alt=\"ERA-2020-Guide\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5793483d\" data-elementor-lightbox-title=\"Excellence in Retail Awards\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5MCwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA2XC9FcmExLndlYnAiLCJzbGlkZXNob3ciOiI1NzkzNDgzZCJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/06\/Era1.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/06\/Era1.webp\" alt=\"Excellence in Retail Awards\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5793483d\" data-elementor-lightbox-title=\"GP-2020\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTcyNiwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA5XC9HUC0yMDIwLndlYnAiLCJzbGlkZXNob3ciOiI1NzkzNDgzZCJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/09\/GP-2020.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/09\/GP-2020.webp\" alt=\"GP-2020\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59deb1 elementor-widget elementor-widget-text-editor\" data-id=\"d59deb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"319\" data-end=\"349\">EVENT BRANDING &amp; CAMPAIGNS<\/strong><br data-start=\"349\" data-end=\"352\" \/>Led the creative development for two of RCC\u2019s major annual awards programs\u2014the Excellence in Retailing Awards and Canadian Grand Prix New Product Awards. I developed the visual identity and brand guidelines for each event and translated them across complete marketing campaigns, including print and digital advertising, email promotions, event collateral, presentations and supporting communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8b6baf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8b6baf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b7a25e\" data-id=\"2b7a25e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5198f12 elementor-widget elementor-widget-heading\" data-id=\"5198f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CANADIAN RETAILER MAGAZINE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba93bd3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba93bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designed selected editorial content, covers and advertising for Canadian Retailer, Retail Council of Canada\u2019s member publication. My work included page layouts, cover design and promotional advertising, maintaining a consistent editorial style while supporting RCC\u2019s communications with members across Canada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dde9ae5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dde9ae5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09ba412\" data-id=\"09ba412\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c702c11 elementor-widget elementor-widget-image\" data-id=\"c702c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"609\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/CR2-1024x779.webp\" class=\"attachment-large size-large wp-image-1730\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/CR2-1024x779.webp 1024w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/CR2-300x228.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/CR2-768x584.webp 768w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/CR2.webp 1150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57b59309 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57b59309\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53e0f93\" data-id=\"53e0f93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3899461e elementor-widget__width-auto elementor-absolute elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3899461e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50346fcb elementor-widget elementor-widget-heading\" data-id=\"50346fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Edgar is a focused and creative graphic designer and communicator. He adds value to every project he works on and goes the extra mile to make sure the end user\u2019s needs will be met!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64daba58 elementor-widget elementor-widget-text-editor\" data-id=\"64daba58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8212; Andres Siegwart, President and CEO at Tourism Industry Association of Ontario<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31f48b0\" data-id=\"31f48b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c908c9a elementor-widget elementor-widget-heading\" data-id=\"c908c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPACT &amp; RESPONSIBILITIES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6a2712 elementor-widget elementor-widget-text-editor\" data-id=\"2f6a2712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Partnered closely with the marketing team to establish creative direction for 10+ annual events, campaigns and organizational initiatives. Managed projects from concept through production while coordinating internal stakeholders and external suppliers. By optimizing print production and vendor sourcing, I reduced printing costs by 30% in my first year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35ef8863 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35ef8863\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb84c71\" data-id=\"3eb84c71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10f10976 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10f10976\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-37a8d638\" data-id=\"37a8d638\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2649e577 elementor-widget elementor-widget-image\" data-id=\"2649e577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1.png\" class=\"attachment-large size-large wp-image-176\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-150x150.png 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757c65e4 elementor-widget elementor-widget-heading\" data-id=\"757c65e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quality Guaranteed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42afcf0d elementor-widget elementor-widget-text-editor\" data-id=\"42afcf0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carefully Crafted Designs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-95ed9c4\" data-id=\"95ed9c4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e5f73a elementor-widget elementor-widget-image\" data-id=\"75e5f73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light.png\" class=\"attachment-large size-large wp-image-270\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f411a6f elementor-widget elementor-widget-heading\" data-id=\"4f411a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creative Expertise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77625d70 elementor-widget elementor-widget-text-editor\" data-id=\"77625d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design, Production &amp; Brand Execution<\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4d9e9a91\" data-id=\"4d9e9a91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c08e859 elementor-widget elementor-widget-image\" data-id=\"5c08e859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients.png\" class=\"attachment-large size-large wp-image-178\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-150x150.png 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ece60f5 elementor-widget elementor-widget-heading\" data-id=\"1ece60f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">500+ Projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41edf54f elementor-widget elementor-widget-text-editor\" data-id=\"41edf54f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And Counting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail Council of Canada As Senior Graphic Designer &amp; Print Buyer at Retail Council of Canada, I led the development and production of creative materials supporting national marketing campaigns, industry events, publications and member communications. My work spanned print, digital and web, translating marketing objectives into consistent, engaging creative across the organization. \u00a0 \u00a0 Retail [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":789,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/comments?post=777"}],"version-history":[{"count":71,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/777\/revisions"}],"predecessor-version":[{"id":2262,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/777\/revisions\/2262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/media?parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/categories?post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/tags?post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}