{"id":722,"date":"2026-09-07T18:07:34","date_gmt":"2026-09-07T18:07:34","guid":{"rendered":"http:\/\/www.tapia.ca\/cv\/?p=722"},"modified":"2026-10-12T21:03:36","modified_gmt":"2026-10-12T21:03:36","slug":"store-2020","status":"publish","type":"post","link":"https:\/\/www.tapia.ca\/cv\/store-2020\/","title":{"rendered":"RCC-STORE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"722\" class=\"elementor elementor-722\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59ec0c8 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"59ec0c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:725,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Chcicklets-scaled.jpg&quot;},{&quot;id&quot;:724,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/BUILDING-LOOK.jpg&quot;},{&quot;id&quot;:731,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/STORE-Logo-black.png&quot;}],&quot;background_slideshow_slide_duration&quot;:1500,&quot;background_slideshow_transition_duration&quot;:3000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f295e7d\" data-id=\"f295e7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d1762d8 elementor-widget elementor-widget-spacer\" data-id=\"1d1762d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc5938d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dc5938d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d66941a\" data-id=\"2d66941a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2229a036 elementor-widget elementor-widget-heading\" data-id=\"2229a036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">STORE CONFERENCE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57001545 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"57001545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STORE is Canada\u2019s largest retail conference and one of Retail Council of Canada\u2019s flagship annual events. Over eight years, I led the creative development and production of the conference brand across multiple campaigns, evolving the visual identity each year and translating it into a comprehensive suite of print, digital, web and event materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b7bafb elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"35b7bafb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f1693cd\" data-id=\"5f1693cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a4ca1b elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52a4ca1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Retail Council of Canada<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-list-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Event Branding \u2022 Print \u2022 Digital \u2022 Web<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Jan 26, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">www.storeconference.ca<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46785e49 elementor-widget elementor-widget-heading\" data-id=\"46785e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8 years leading the creative direction for Canada\u2019s largest retail conference<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21afa6 elementor-widget elementor-widget-text-editor\" data-id=\"a21afa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Led the design and production of STORE\u2019s integrated event campaigns, developing creative across social media, digital advertising, direct mail, print advertising and web. I also produced the extensive on-site event materials, including signage, stage graphics, programs, badges, environmental graphics and supporting conference collateral.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28c2b82c\" data-id=\"28c2b82c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475ca36a elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"475ca36a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"Chiclets\" data-elementor-lightbox-description=\"Postcards and Social Media\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzI5LCJ1cmwiOiJodHRwczpcL1wvd3d3LnRhcGlhLmNhXC9jdlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0NoaWNsZXRzLmpwZyIsInNsaWRlc2hvdyI6IjQ3NWNhMzZhIn0%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/Chiclets.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/Chiclets.jpg\" alt=\"Chiclets\" \/><figcaption class=\"elementor-image-carousel-caption\">Postcards and Social Media<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"STORE-Website\" data-elementor-lightbox-description=\"Website\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzM3LCJ1cmwiOiJodHRwczpcL1wvd3d3LnRhcGlhLmNhXC9jdlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL1NUT1JFLVdlYnNpdGUuanBnIiwic2xpZGVzaG93IjoiNDc1Y2EzNmEifQ%3D%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/STORE-Website.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/STORE-Website.jpg\" alt=\"STORE-Website\" \/><figcaption class=\"elementor-image-carousel-caption\">Website<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"Free_Roll-up_Banner\" data-elementor-lightbox-description=\"Pull Up Banner\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzMyLCJ1cmwiOiJodHRwczpcL1wvd3d3LnRhcGlhLmNhXC9jdlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL0ZyZWVfUm9sbC11cF9CYW5uZXIuanBnIiwic2xpZGVzaG93IjoiNDc1Y2EzNmEifQ%3D%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/Free_Roll-up_Banner.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/Free_Roll-up_Banner.jpg\" alt=\"Free_Roll-up_Banner\" \/><figcaption class=\"elementor-image-carousel-caption\">Pull Up Banner<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"Program\" data-elementor-lightbox-description=\"Conference Program\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzMzLCJ1cmwiOiJodHRwczpcL1wvd3d3LnRhcGlhLmNhXC9jdlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL1Byb2dyYW0ucG5nIiwic2xpZGVzaG93IjoiNDc1Y2EzNmEifQ%3D%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/Program.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/Program.png\" alt=\"Program\" \/><figcaption class=\"elementor-image-carousel-caption\">Conference Program<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"Name-Tags\" data-elementor-lightbox-description=\"Name Tags.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzMwLCJ1cmwiOiJodHRwczpcL1wvd3d3LnRhcGlhLmNhXC9jdlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL05hbWUtVGFncy5qcGciLCJzbGlkZXNob3ciOiI0NzVjYTM2YSJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/Name-Tags.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/Name-Tags.jpg\" alt=\"Name-Tags\" \/><figcaption class=\"elementor-image-carousel-caption\">Name Tags.<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"STORE-Logo-black\" data-elementor-lightbox-description=\"STORE 2020 logo design. Black background application.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzMxLCJ1cmwiOiJodHRwczpcL1wvd3d3LnRhcGlhLmNhXC9jdlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL1NUT1JFLUxvZ28tYmxhY2sucG5nIiwic2xpZGVzaG93IjoiNDc1Y2EzNmEifQ%3D%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/STORE-Logo-black.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/STORE-Logo-black.png\" alt=\"STORE-Logo-black\" \/><figcaption class=\"elementor-image-carousel-caption\">STORE 2020 logo design. Black background application.<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"STORE-Logo-1250x875\" data-elementor-lightbox-description=\"STORE 2020 logo design. White background application.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzI4LCJ1cmwiOiJodHRwczpcL1wvd3d3LnRhcGlhLmNhXC9jdlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTBcL1NUT1JFLUxvZ28tMTI1MHg4NzUtMS5wbmciLCJzbGlkZXNob3ciOiI0NzVjYTM2YSJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/STORE-Logo-1250x875-1.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/STORE-Logo-1250x875-1.png\" alt=\"STORE-Logo-1250x875\" \/><figcaption class=\"elementor-image-carousel-caption\">STORE 2020 logo design. White background application.<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400e2660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400e2660\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14647c01\" data-id=\"14647c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac7b8f0 elementor-widget__width-auto elementor-absolute elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3ac7b8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254f21f5 elementor-widget elementor-widget-heading\" data-id=\"254f21f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In the field of graphic design, Edgar has all the bases covered. On the creative side he learns and understands the needs and then delivers design that is fresh and well conceived. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621c992 elementor-widget elementor-widget-text-editor\" data-id=\"5621c992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8212; Jodi White, Manager, Membership Services. RCC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44c77842\" data-id=\"44c77842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446bf885 elementor-widget elementor-widget-text-editor\" data-id=\"446bf885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each year, I developed a distinct visual direction for STORE while maintaining continuity with the conference brand. Working closely with RCC\u2019s marketing and events teams, I translated each annual concept across dozens of touchpoints, creating a cohesive attendee experience from pre-event marketing and digital communications through to the physical conference environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d3c80b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d3c80b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62f5c05\" data-id=\"62f5c05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d416a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d416a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af5cab0\" data-id=\"af5cab0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ee1b6f elementor-widget elementor-widget-image\" data-id=\"9ee1b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Rounded-colorful-20-logo-on-newspaper-1024x1024.webp\" class=\"attachment-large size-large wp-image-1929\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Rounded-colorful-20-logo-on-newspaper-1024x1024.webp 1024w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Rounded-colorful-20-logo-on-newspaper-300x300.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Rounded-colorful-20-logo-on-newspaper-150x150.webp 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Rounded-colorful-20-logo-on-newspaper-768x768.webp 768w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Rounded-colorful-20-logo-on-newspaper.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a831739\" data-id=\"a831739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3053b elementor-widget elementor-widget-image\" data-id=\"ca3053b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Store2020-phone-mockups-1024x1024.webp\" class=\"attachment-large size-large wp-image-1924\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Store2020-phone-mockups-1024x1024.webp 1024w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Store2020-phone-mockups-300x300.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Store2020-phone-mockups-150x150.webp 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Store2020-phone-mockups-768x768.webp 768w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Store2020-phone-mockups.webp 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a158d4 elementor-widget elementor-widget-heading\" data-id=\"6a158d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EVOLUTION OF THE STORE BRAND<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51cd546 elementor-widget elementor-widget-text-editor\" data-id=\"51cd546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The STORE identity evolved annually to keep the conference fresh and relevant while maintaining strong brand recognition. Shown here are selected campaign applications from previous editions, demonstrating how each visual concept was extended across digital, print, promotional and event materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f12fe0d\" data-id=\"f12fe0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6548b elementor-widget elementor-widget-image\" data-id=\"fb6548b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Colorful-store-logos-on-postcard-mockup.webp\" class=\"attachment-full size-full wp-image-1928\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Colorful-store-logos-on-postcard-mockup.webp 1254w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Colorful-store-logos-on-postcard-mockup-300x300.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Colorful-store-logos-on-postcard-mockup-1024x1024.webp 1024w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Colorful-store-logos-on-postcard-mockup-150x150.webp 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/10\/Colorful-store-logos-on-postcard-mockup-768x768.webp 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8581947 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8581947\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53f2089\" data-id=\"53f2089\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-747a972 elementor-widget elementor-widget-heading\" data-id=\"747a972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Store Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284f3b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"284f3b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcc136e\" data-id=\"dcc136e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebdbe23 elementor-widget elementor-widget-image\" data-id=\"ebdbe23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/store-2019.webp\" class=\"attachment-full size-full wp-image-1439\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/store-2019.webp 2048w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/store-2019-300x169.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/store-2019-1024x576.webp 1024w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/store-2019-768x432.webp 768w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2021\/10\/store-2019-1536x864.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e3039 elementor-widget elementor-widget-heading\" data-id=\"47e3039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FROM BRAND TO ENVIRONMENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1db5fa elementor-widget elementor-widget-text-editor\" data-id=\"b1db5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The annual STORE identity extended far beyond promotional materials. Each campaign was translated into the physical event environment through large-format graphics, signage, conference programs, attendee materials and supporting collateral\u2014creating a consistent brand experience from marketing through to the event itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cfc58a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cfc58a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72aca679\" data-id=\"72aca679\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec9e015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec9e015\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-735300d1\" data-id=\"735300d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a89f10 elementor-widget elementor-widget-image\" data-id=\"46a89f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1.png\" class=\"attachment-large size-large wp-image-176\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-150x150.png 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9eeb53 elementor-widget elementor-widget-heading\" data-id=\"6e9eeb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quality Guaranteed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63445428 elementor-widget elementor-widget-text-editor\" data-id=\"63445428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carefully Crafted Designs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3a652b10\" data-id=\"3a652b10\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39bf9556 elementor-widget elementor-widget-image\" data-id=\"39bf9556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light.png\" class=\"attachment-large size-large wp-image-270\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a783bc elementor-widget elementor-widget-heading\" data-id=\"53a783bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creative Expertise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500c3972 elementor-widget elementor-widget-text-editor\" data-id=\"500c3972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design, Production &amp; Brand Execution<\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5bb4799d\" data-id=\"5bb4799d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d4837a elementor-widget elementor-widget-image\" data-id=\"11d4837a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients.png\" class=\"attachment-large size-large wp-image-178\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-150x150.png 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de2be3d elementor-widget elementor-widget-heading\" data-id=\"6de2be3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">500+ Projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b0280c elementor-widget elementor-widget-text-editor\" data-id=\"29b0280c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And Counting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>STORE CONFERENCE STORE is Canada\u2019s largest retail conference and one of Retail Council of Canada\u2019s flagship annual events. Over eight years, I led the creative development and production of the conference brand across multiple campaigns, evolving the visual identity each year and translating it into a comprehensive suite of print, digital, web and event materials. 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