{"id":1546,"date":"2026-09-09T19:17:13","date_gmt":"2026-09-09T19:17:13","guid":{"rendered":"https:\/\/www.tapia.ca\/cv\/?p=1546"},"modified":"2026-10-08T20:21:19","modified_gmt":"2026-10-08T20:21:19","slug":"sealy-2","status":"publish","type":"post","link":"https:\/\/www.tapia.ca\/cv\/sealy-2\/","title":{"rendered":"Sealy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1546\" class=\"elementor elementor-1546\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59ec0c8 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"59ec0c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:1560,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Poster-1-big2.webp&quot;},{&quot;id&quot;:1553,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Slide-1-big1.webp&quot;},{&quot;id&quot;:1554,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Slide-1-big2.webp&quot;},{&quot;id&quot;:1555,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/PPT2.webp&quot;},{&quot;id&quot;:1556,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/PPT3.webp&quot;},{&quot;id&quot;:1565,&quot;url&quot;:&quot;https:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Billboard_Big.webp&quot;}],&quot;background_slideshow_slide_duration&quot;:1500,&quot;background_slideshow_transition_duration&quot;:3000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f295e7d\" data-id=\"f295e7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d1762d8 elementor-widget elementor-widget-spacer\" data-id=\"1d1762d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc5938d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dc5938d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d66941a\" data-id=\"2d66941a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2229a036 elementor-widget elementor-widget-heading\" data-id=\"2229a036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sealy<sup>\u00ae<\/sup><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57001545 elementor-widget elementor-widget-text-editor\" data-id=\"57001545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Led creative development and production for Sealy Canada across national retail campaigns, product launches, presentations and marketing collateral. My work combined brand consistency, visual storytelling and production expertise to deliver effective creative across print, retail and digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b7bafb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b7bafb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f1693cd\" data-id=\"5f1693cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a4ca1b elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52a4ca1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sealy<sup>\u00ae<\/sup><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-list-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Presentation Design, Retail &amp; Print<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2022-2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46785e49 elementor-widget elementor-widget-heading\" data-id=\"46785e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Presentation design and creative direction across retail, print and digital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21afa6 elementor-widget elementor-widget-text-editor\" data-id=\"a21afa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Led creative development and production for Sealy Canada across national retail campaigns, product launches, presentations and marketing collateral. I designed high-impact PowerPoint and Keynote presentations for internal strategy, sales and marketing initiatives, alongside creative for print, retail and digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28c2b82c\" data-id=\"28c2b82c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475ca36a elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"475ca36a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"PPT-C2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU1NywidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9QUFQtQzIud2VicCIsInNsaWRlc2hvdyI6IjQ3NWNhMzZhIn0%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/PPT-C2.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/PPT-C2.webp\" alt=\"PPT-C2\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"Slide 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU0OCwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9TbGlkZS0xLndlYnAiLCJzbGlkZXNob3ciOiI0NzVjYTM2YSJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Slide-1.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Slide-1.webp\" alt=\"Slide 1\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"Billboard_Big\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU2NSwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9CaWxsYm9hcmRfQmlnLndlYnAiLCJzbGlkZXNob3ciOiI0NzVjYTM2YSJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Billboard_Big.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Billboard_Big.webp\" alt=\"Billboard_Big\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"475ca36a\" data-elementor-lightbox-title=\"Poster-1-big2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU2MCwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9Qb3N0ZXItMS1iaWcyLndlYnAiLCJzbGlkZXNob3ciOiI0NzVjYTM2YSJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Poster-1-big2.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Poster-1-big2.webp\" alt=\"Poster-1-big2\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400e2660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400e2660\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14647c01\" data-id=\"14647c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac7b8f0 elementor-widget__width-auto elementor-absolute elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3ac7b8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254f21f5 elementor-widget elementor-widget-heading\" data-id=\"254f21f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Working across a national retail brand required more than strong design. Every execution had to balance creative impact, brand consistency, production requirements and the needs of sales teams and retail partners across Canada.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621c992 elementor-widget elementor-widget-text-editor\" data-id=\"5621c992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8212; Edgar Tapia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44c77842\" data-id=\"44c77842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446bf885 elementor-widget elementor-widget-text-editor\" data-id=\"446bf885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a key part of the company\u2019s visual operations in Canada, I acted as the bridge between creative strategy and commercial execution. Serving as a primary brand guardian across 300+ retailers, I helped maintain the integrity of the Tempur and Sealy brands while managing more than 90 projects per month in support of national marketing and sales initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d3c80b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d3c80b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62f5c05\" data-id=\"62f5c05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d416a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d416a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af5cab0\" data-id=\"af5cab0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ee1b6f elementor-widget elementor-widget-image\" data-id=\"9ee1b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Billboard.webp\" class=\"attachment-large size-large wp-image-1564\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Billboard.webp 875w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Billboard-300x300.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Billboard-150x150.webp 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Billboard-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a831739\" data-id=\"a831739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3053b elementor-widget elementor-widget-image\" data-id=\"ca3053b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Sealy-SIG-Stories-2.webp\" class=\"attachment-large size-large wp-image-1563\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Sealy-SIG-Stories-2.webp 1024w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Sealy-SIG-Stories-2-300x300.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Sealy-SIG-Stories-2-150x150.webp 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Sealy-SIG-Stories-2-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-51cd546 elementor-widget elementor-widget-text-editor\" data-id=\"51cd546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This work reflects the breadth of creative execution required to support a national retail brand\u2014from campaign concepts and product launches to in-store graphics, presentations and digital assets. Projects were developed for major retail partners including Costco, Sleep Country and The Brick, requiring careful adaptation of Sealy\u2019s brand standards to different formats, environments and production requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f12fe0d\" data-id=\"f12fe0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6548b elementor-widget elementor-widget-image\" data-id=\"fb6548b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"875\" height=\"875\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Bed-Aches-Posters.webp\" class=\"attachment-full size-full wp-image-1561\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Bed-Aches-Posters.webp 875w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Bed-Aches-Posters-300x300.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Bed-Aches-Posters-150x150.webp 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/Bed-Aches-Posters-768x768.webp 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284f3b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"284f3b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcc136e\" data-id=\"dcc136e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebdbe23 elementor-widget elementor-widget-image\" data-id=\"ebdbe23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/poster-on-store.webp\" class=\"attachment-full size-full wp-image-1559\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/poster-on-store.webp 2048w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/poster-on-store-300x169.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/poster-on-store-1024x576.webp 1024w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/poster-on-store-768x432.webp 768w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/07\/poster-on-store-1536x864.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cfc58a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cfc58a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72aca679\" data-id=\"72aca679\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec9e015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec9e015\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-735300d1\" data-id=\"735300d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a89f10 elementor-widget elementor-widget-image\" data-id=\"46a89f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1.png\" class=\"attachment-large size-large wp-image-176\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-150x150.png 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9eeb53 elementor-widget elementor-widget-heading\" data-id=\"6e9eeb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quality Guaranteed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63445428 elementor-widget elementor-widget-text-editor\" data-id=\"63445428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carefully Crafted Designs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3a652b10\" data-id=\"3a652b10\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39bf9556 elementor-widget elementor-widget-image\" data-id=\"39bf9556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light.png\" class=\"attachment-large size-large wp-image-270\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a783bc elementor-widget elementor-widget-heading\" data-id=\"53a783bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creative Expertise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500c3972 elementor-widget elementor-widget-text-editor\" data-id=\"500c3972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design, Production &amp; Brand Execution<\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5bb4799d\" data-id=\"5bb4799d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d4837a elementor-widget elementor-widget-image\" data-id=\"11d4837a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients.png\" class=\"attachment-large size-large wp-image-178\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-150x150.png 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de2be3d elementor-widget elementor-widget-heading\" data-id=\"6de2be3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">500+ Projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b0280c elementor-widget elementor-widget-text-editor\" data-id=\"29b0280c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And Counting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>National retail marketing, brand and production work for Sealy Canada, including product launches, in-store campaigns, print collateral and digital assets.<\/p>\n","protected":false},"author":1,"featured_media":1254,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/1546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/comments?post=1546"}],"version-history":[{"count":42,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/1546\/revisions"}],"predecessor-version":[{"id":2139,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/1546\/revisions\/2139"}],"wp:attachment":[{"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/media?parent=1546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/categories?post=1546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/tags?post=1546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}