Stearns & Foster Ads Calendar: Developed and implemented a seasonal advertising catalogue for the sales force, providing a curated selection of pre-designed marketing materials that retailers could order and tailor to their needs.
I developed and implemented the Stearns & Foster Ads Calendar, giving the sales force a centralized catalogue of pre-designed advertising materials. Organized around seasons, holidays and key celebrations, the system made it easy to select and order relevant creative throughout the year, with minor adaptations for individual retailer requirements.
I used AI-generated talent in selected designs to reduce reliance on photography with time-limited talent usage rights. This approach supported a reusable creative library while maintaining a consistent premium brand presentation across seasonal campaigns.
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Carefully Crafted Designs
Design, Production & Brand Execution
And Counting.