{"id":1311,"date":"2026-05-21T23:46:02","date_gmt":"2026-05-21T23:46:02","guid":{"rendered":"https:\/\/www.tapia.ca\/cv\/?p=1311"},"modified":"2026-05-22T20:07:12","modified_gmt":"2026-05-22T20:07:12","slug":"softmoc","status":"publish","type":"post","link":"http:\/\/www.tapia.ca\/cv\/softmoc\/","title":{"rendered":"SoftMoc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1311\" class=\"elementor elementor-1311\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b283a2 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"70b283a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:1318,&quot;url&quot;:&quot;http:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/NB-530_1600x630.webp&quot;},{&quot;id&quot;:1320,&quot;url&quot;:&quot;http:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Hooka_Hero_Image_1600x630-1.webp&quot;},{&quot;id&quot;:1316,&quot;url&quot;:&quot;http:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Birkenstock_1600x630.webp&quot;},{&quot;id&quot;:1319,&quot;url&quot;:&quot;http:\\\/\\\/www.tapia.ca\\\/cv\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Ugg_1600x630.webp&quot;}],&quot;background_slideshow_slide_duration&quot;:1500,&quot;background_slideshow_transition_duration&quot;:3000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b073e12\" data-id=\"3b073e12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c8ab7e elementor-widget elementor-widget-spacer\" data-id=\"74c8ab7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6791622a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6791622a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d4f824d\" data-id=\"6d4f824d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14355e3d elementor-widget elementor-widget-heading\" data-id=\"14355e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SoftMoc<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74320592 elementor-widget elementor-widget-text-editor\" data-id=\"74320592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">As part of the SoftMoc job application process, I created a series of homepage hero banner mockups highlighting four key footwear brands: New Balance, Ugg, Hoka, and Birkenstock. Each concept was designed to align with SoftMoc\u2019s retail environment while showcasing each brand&#8217;s unique personality through a strong product focus, clean promotional messaging, and visually engaging seasonal layouts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4484c0ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4484c0ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d37be4a\" data-id=\"4d37be4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e9bae01 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1e9bae01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SoftMoc<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-list-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hero Image Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">May, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">www.softmoc.com<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8588f3 elementor-widget elementor-widget-heading\" data-id=\"2e8588f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Homepage hero banner mockups, highlighting four key footwear brands.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32433d9a\" data-id=\"32433d9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5686530 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"5686530\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-142b01d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"NB\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-4576a73 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Hooka\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-df4eb66 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"BS\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-014f766 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"ugg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a05c9a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a05c9a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40171771\" data-id=\"40171771\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2dde02 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"b2dde02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b2dde02\" data-elementor-lightbox-title=\"New_Balance_Hero\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMxOCwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9OQi01MzBfMTYwMHg2MzAud2VicCIsInNsaWRlc2hvdyI6ImIyZGRlMDIifQ%3D%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/NB-530_1600x630.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/NB-530_1600x630.webp\" alt=\"New Balance Hero Image\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b2dde02\" data-elementor-lightbox-title=\"Hooka_Hero\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMyMCwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9Ib29rYV9IZXJvX0ltYWdlXzE2MDB4NjMwLTEud2VicCIsInNsaWRlc2hvdyI6ImIyZGRlMDIifQ%3D%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Hooka_Hero_Image_1600x630-1.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Hooka_Hero_Image_1600x630-1.webp\" alt=\"Hooka  Hero Image\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b2dde02\" data-elementor-lightbox-title=\"Birkenstock_Hero\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMxNiwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9CaXJrZW5zdG9ja18xNjAweDYzMC53ZWJwIiwic2xpZGVzaG93IjoiYjJkZGUwMiJ9\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Birkenstock_1600x630.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Birkenstock_1600x630.webp\" alt=\"Birkenstock  Hero Image\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b2dde02\" data-elementor-lightbox-title=\"Ugg_Hero\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMxOSwidXJsIjoiaHR0cHM6XC9cL3d3dy50YXBpYS5jYVwvY3ZcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA1XC9VZ2dfMTYwMHg2MzAud2VicCIsInNsaWRlc2hvdyI6ImIyZGRlMDIifQ%3D%3D\" href=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Ugg_1600x630.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Ugg_1600x630.webp\" alt=\"Ugg_Hero\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01036b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01036b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-689289f\" data-id=\"689289f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e11080c elementor-widget elementor-widget-heading\" data-id=\"e11080c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media - Vans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43112cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43112cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af284e6\" data-id=\"af284e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7856ea elementor-widget elementor-widget-image\" data-id=\"b7856ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Social-Media-Vans-scaled.webp\" class=\"attachment-full size-full wp-image-1337\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Social-Media-Vans-scaled.webp 2560w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Social-Media-Vans-300x200.webp 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Social-Media-Vans-1024x683.webp 1024w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Social-Media-Vans-768x512.webp 768w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Social-Media-Vans-1536x1024.webp 1536w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Social-Media-Vans-2048x1365.webp 2048w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2026\/05\/Social-Media-Vans-1568x1045.webp 1568w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e310154 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e310154\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c375ef0\" data-id=\"2c375ef0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ab9b77a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ab9b77a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-566173dd\" data-id=\"566173dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b795857 elementor-widget elementor-widget-image\" data-id=\"7b795857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1.png\" class=\"attachment-large size-large wp-image-176\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-150x150.png 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-quality1-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228e06a6 elementor-widget elementor-widget-heading\" data-id=\"228e06a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quality Guaranteed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3df792 elementor-widget elementor-widget-text-editor\" data-id=\"4e3df792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carefully Crafted Designs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d371997\" data-id=\"7d371997\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6644d199 elementor-widget elementor-widget-image\" data-id=\"6644d199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light.png\" class=\"attachment-large size-large wp-image-270\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-experience-light-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c3c3d2 elementor-widget elementor-widget-heading\" data-id=\"12c3c3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">20+ Years<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de2ffb6 elementor-widget elementor-widget-text-editor\" data-id=\"4de2ffb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of Experience in the Graphic Design Industry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-465dc18f\" data-id=\"465dc18f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e7e2250 elementor-widget elementor-widget-image\" data-id=\"3e7e2250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients.png\" class=\"attachment-large size-large wp-image-178\" alt=\"\" srcset=\"https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients.png 400w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-300x300.png 300w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-150x150.png 150w, https:\/\/www.tapia.ca\/cv\/wp-content\/uploads\/2020\/09\/icon-clients-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a165488 elementor-widget elementor-widget-heading\" data-id=\"4a165488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">500+ Projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ec2de elementor-widget elementor-widget-text-editor\" data-id=\"c5ec2de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And Counting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SoftMoc As part of the SoftMoc job application process, I created a series of homepage hero banner mockups highlighting four key footwear brands: New Balance, Ugg, Hoka, and Birkenstock. Each concept was designed to align with SoftMoc\u2019s retail environment while showcasing each brand&#8217;s unique personality through a strong product focus, clean promotional messaging, and visually &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/www.tapia.ca\/cv\/softmoc\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SoftMoc&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1312,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/1311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/comments?post=1311"}],"version-history":[{"count":19,"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/1311\/revisions"}],"predecessor-version":[{"id":1344,"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/posts\/1311\/revisions\/1344"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/media\/1312"}],"wp:attachment":[{"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/media?parent=1311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/categories?post=1311"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tapia.ca\/cv\/wp-json\/wp\/v2\/tags?post=1311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}